Beyond 75 – Looking Ahead
Bogus Basin is looking to the future. In 2017, the nonprofit recreation area will celebrate its landmark 75th anniversary. The process of identifying “what is possible and why” for the mountain began in May 2015. A Feasibility Study, which included in-depth analysis of current operations, market conditions, opportunities for future business, and community input was conducted with expertise and guidance from industry veterans SE Group. At the end of the process, Bogus Basin’s volunteer Board of Directors had comprehensive data to make informed decisions about the future direction of the organization and operation. The study, completed in October 2015, was completely funded by contributions from City of Boise and the J.A. & Kathryn Albertson Family Foundation.
What Are We Doing?
Bogus Basin began the second phase of the strategic business planning process on November 15, 2015 when, at their monthly meeting, the Board of Directors unanimously voted to retain SE Group to complete the master planning process. Funding commitments from the J.A. & Kathryn Albertson Family Foundation, City of Boise, and Paul Collins, MD, soon followed.
This strategic business planning exercise continues the planning process where the feasibility study left off: further investigating the opportunities identified through the initial analysis, and developing a plan that will provide a “road map” for the phased implementation of improvements to the area and its operation. The “plan” portion of the Strategic Business Plan will be the preparation of a new four-season Master Development Plan that is a requirement of the Forest Service/Boise National Forest.
On January 28th and 29th, members of the SE Group team conducted a site visit at Bogus Basin to begin the refinement of the planning and implementation strategies for the multi-season master plan. The four primary steps in this process include:
- Investigating Opportunities
- Concept Refinement
- Financial Analysis and Implementation Strategies
- Strategic Business Plan Document and Master Development Plan
November 15, 2015 Bogus Basin’s Board of Directors vote to retain SE Group to complete the master planning process.
January, 2016 J.A. & Kathryn Albertson Family Foundation, City of Boise, and Dr. Paul Collins commit $54,000 in contributions toward the development of the Master Plan.
Spring, 2016 Projected completion of Master Plan. SE Group to present the final plan document to the Board of Directors, as well as to the community in a public form. Dates TBA.
About Our Consultant Team
The teams working with Bogus Basin and the Board of Trustees with the strategic planning process includes:
SE Group – With over 55 years of experience working with ski areas and mountain resorts, the SE Group brings broad experience in helping ski areas realize opportunities for sustainable multi-season operations, while maintaining the qualities and character of the area that are important to the community.
RRC Associates is a multi-disciplinary consulting firm providing market research, strategic analysis, and community/land planning services. Principal areas of focus by RRC include the ski and snowboard industry in particular, and the travel, tourism, and recreation industries generally.
For additional information regarding the Master Plan process, contact:
Susan Saad, Director of Development
Susan Saad, firstname.lastname@example.org